1 October 09 - Sugru Hits Big Time On Small Screen
FormFormForm was delighted to have its product “Sugru” featured on BBC’s Lunchtime News on 25th September.
The company’s Founder, Jane ní Dhulchaointigh, had been invited by materials expert Chris Lefteri to appear in 100% Materials, part of 100% Design London 2009, held at Earl's Court over the weekend.
Jane hosted a “Hackwarium”, during which visitors to the exhibition were invited to experiment with pieces of Sugru, using this new silicone material to ‘hack’ (or ‘imagine & create’) uses for it, as well as using it to repair broken household objects. The BBC were on hand to film a short interview with Jane, which was broadcast on the lunchtime news and is available on the BBC News website.
100% Design London is the UK's leading architecture and design event showcasing everything for the modern building and interior. 100% Design London features the world-class interiors show 100% Design, the cutting-edge materials exhibition 100% Materials, the innovative and sustainable architectural products event 100% Detail, and emerging talent showcase 100% Futures.
FormFormForm held their first “Hackwarium” in Madrid in July, and pictures of some of the imaginative uses to which Sugru was put are now available as Flickr images.
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